NORTE 19
Investors'
Kit
Norte 19 in Numbers
Years operating
Hotels
Projects under development
Rooms in operation
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Contact usHistory
We are a Mexico City-based company founded in 2002 by Luis Eduardo Barrios Sánchez. Since its inception, Hoteles City has focused on presenting the market with a new approach to hospitality that prioritizes design, innovation, and construction. This included the operation and management of hotels through a local brand that significantly benefited customers and caught the attention of large chains such as Marriott.
This finally led to the integration of the Hoteles City brand into this international hotel chain, and, in May 2023, we concluded the sale of our 5 brands (City Express, City Express Plus, City Express Suites, City Express Junior, and City Centro), the loyalty program (City Premios Rewards), associated brands, domains, and intellectual property to Marriott International.
This established a strategic relationship to continue operating and managing the hotels, now backed by the “By Marriott” brand, while also coordinating and managing new projects in Latin America and the Caribbean. Promotora de Hoteles Norte 19 was born from this success story that transformed the hotel industry in Mexico and resulted in the strategic relationship with Marriott International, making us the largest operator and manager-by number of hotels-for Marriott in the region. Norte 19 can develop and operate other brands in different market segments, which we will be able to leverage to continue growing in the region, we retain the business model that we previously had at City Express Hotels, and we will continue to operate our different business divisions (hotel assets, hotel operator, developer, and technology platform).
Integrated Solutions
Norte 19 is a company dedicated to offering integrated solutions for the investment, development, and management of your hotel business. Our offerings include a hotel investment fund, a professional team for operations, design and development of tourism projects and the development and operation of technology solutions for hotel management and marketing.
Our Commitment
We are committed to productivity and resource optimization are our commitment. Based on management processes implemented by experienced leaders, we produce high-quality results while meeting international brand standards. In addition, we leverage economies of scale to achieve efficiencies that maximize the value of your hotel.
What makes Norte 19 different from the rest?
At Norte 19 we offer a vertical service, providing solutions for construction, development, operation, and technology needs in the hospitality sector. Strong integration of our operations and marketing, affords us a clear vision of consumer behavior, allows for a prompt response to their needs, and faster communication and coordination with our distribution network. This results in premium hotels and high-quality service which are supported by our single-manager structure.
Our patented technology allows us to react faster to market dynamics at a lower cost, resulting in a more flexible and efficient operation. We offer in-depth knowledge of the local market and the brands' target customers.
Our culture is based on rigorous planning and discipline that rests on 9 core principles, a flat organizational structure, and the empowerment of our team. Our local advertising budget allows us to respond rapidly and align carefully to the day-to-day needs of each of our hotels and the company.
Hotel Management
We currently operate more than 150 hotels to international standards, ranging from the midscale segment, to select services and full service. Our team is comprised of professionals with extensive experience in both operating in local markets and marketing using traditional and digital media. Norte 19's professional team has a vast experience in the hotel sector, having developed more than 5 recognized brands in our industry. We currently operate more than 17,000 rooms in Mexico, Colombia, Chile, and Costa Rica, in addition to the approval of several hotel chains to operate their brands.
Project Development
We design hotels with our own concepts, and we also develop projects that align with the standards of established brands. Our team of experts ensures quality in all stages of the project, meeting requirements and optimizing costs to ensure the success of each hotel. We have developed more than 1,000,000 m2 of integrated projects for the hotel industry, including interior design and equipment. Our team adapts each project to your needs, whether they are new hotels, remodeling projects, or conversions.
Technology
We develop specialized software for the hospitality industry that gives owners and operators greater control of their business while streamlining decision-making. We have tools that improve development, operations, distribution, support and guest experiences as well as optimizing digital distribution.
Learn more about Norte 19 Factsheet
Mission, Vision and Values
Our mission
To offer integrated solutions for the investment, development, and management of the hotel business, maximizing the value of each property through innovation and a team committed to service excellence.
Our vision
To set trends through innovative hospitality solutions that respond to the evolving needs of our customers and earn their loyalty.
Our values
These are the core values that define Norte 19's
culture.
Passion for service: Excellence is our
standard. We strive to exceed expectations,
delivering a superior quality of service to ensure
complete satisfaction.
Ingenuity and creativity:
These are essential elements at Norte 19, as they
represent a key factor for competitiveness, growth,
and continuous evolution.
Empathy: We put our heart
into everything we do. We understand and value each
person with whom we interact, and seek to create
lasting and meaningful experiences.
Sustainability:
We look to the future. We are committed to practices
that protect the environment, promote well-being in
the community, and ensure equitable progress.
These
values not only define who we are as a company but
also guide our daily decisions and actions, ensuring
that Norte 19 remains an innovative and responsible
leader in the hospitality industry.
Quarterly and Annual Reports
2023
2022
2021
2020
2019
2018
2017
Learn more about Norte 19 in our
Corporate Presentation
Analyst Coverage
| Financial Institution | Analyst | Recommendation | Target Price | |
|---|---|---|---|---|
| Monex | Brian Rodriguez | brodriguezo1@monex.com.mx | TBD | TBD |
| Signum Research | Armando Rodriguez | armando.rodriguez@signumresearch.com | TBD | TBD |
| JP Morgan | Froylan Mendez | froylan.mendez@jpmresearchmail.com | TBD | TBD |
| Actinver | Valentín Mendoza | vmendoza@actinver.com.mx | TBD | TBD |
| Morgan Stanley | Nikolaj Lippmann | nikolaj.lippmann@morganstanley.com | TBD | TBD |
| Bank of America Merril Lynch | Carlos Peyrelongue | carlos.peyrelongue@baml.com | TBD | TBD |
Information Stock
Price and Graph
Shareholding Structure
Press Releases
2024
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for October 2024
Sale and Purchase of Stake of Two Hotels In San Luis Potosí
Additional Information for the 3Q24 Earnings Report
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for September 2024.
Hoteles City Express Announces its Hotel Indicators for February 2024
Hoteles City Express Announces its Hotel Indicators for January 2024
Hoteles City Express Announces its Hotel Indicators for March 2024
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for April 2024
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for May 2024
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for August 2024
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for July 2024
Promotora de Hoteles Norte 19 Announces its Hotel Indicators for June 2024
2023
Hoteles City Express Announces its Hotel Indicators for April 2023
Hoteles City Express Announces its Hotel Indicators for March 2023
Hoteles City Express Announces its Hotel Indicators for August 2023
Hoteles City Express Announces its Hotel Indicators for December 2023
Hoteles City Express Announces its Hotel Indicators for July 2023
Hoteles City Express Announces its Hotel Indicators for June 2023
Hoteles City Express Announces its Hotel Indicators for May 2023
Hoteles City Express Announces its Hotel Indicators for November 2023
Hoteles City Express Announces its Hotel Indicators for October 2023
Hoteles City Express Announces its Hotel Indicators for September 2023
Hoteles City Express Announces its Hotel Indicators for January 2023
Hoteles City Express Announces the Opening of City Express by Marriott Cancún Aeropuerto
Hoteles City Express Announces the Renewal of its Market Maker Agreement with BTG Pactual
2022
Hoteles City Express Announces its Hotel Indicators for April and May 2022
Hoteles City Express Announces its Hotel Indicators for December 2022
Hoteles City Express Announces its Hotel Indicators for June 2022
Hoteles City Express Announces its Hotel Indicators for October 2022
Hoteles City Express Announces Sale of 50 Equity Stake in Hotel Portfolio in Tijuana and Ensenada
Hoteles City Express Announces Sale of 50 Equity Stake in the Ce Chihuahua Hotel
Hoteles City Express Announces the Departure of its Chief Financial Officer
Hoteles City Express Announces the Entry of ICBC Bank to its Syndicated Credit Facility
Hoteles City Express Announces the Sale of a Plot of Land in Cancún, Quintana Roo
City Express Hotels Announces its Hotel Indicators for the Month of April 2022
Hoteles City Express Makes Clarification on Today's News Articles
Termination of the Franchise Agreement of the CE Morelia Hotel
2021
Hoteles City Express Announces Permanent Closure of the City Express Coatzacoalcos Hotel
Hoteles City Express Announces Publication of the Commencement of Preemptive Period Notice
Hoteles City Express Announces Sale of 50 Equity Stake in Hotel Portfolio in Tijuana and Ensenada
Hoteles City Express Announces Signing of Binding Sale Agreement for a Plot of Land in Reynosa
Hoteles City Express Announces Signing of Market Maker Agreement with BTG Pactual
Hoteles City Express Announces the Renewal of its Market Maker Agreement with UBS
2020
Appointment of Director of Development
Hoteles City Express Announces the Appointment of a New External Auditor
Hoteles City Express Announces the Closing of the Purchase Agreement of the City Express Reynosa
Hoteles City Express announces the permanent closure of the City Express Poza Rica hotel
Hoteles City Express Announces the replay of “A Conversation with Luis Barrios”, CEO of the Company
Upcoming events
Guests of the World
At Norte 19, we stand out due to our ability to integrate innovative and sustainable solutions that transform the concept of hospitality. Our people are our priority, and we dedicate resources to the development and well-being of each team member. This ensures that they are empowered to deliver the best service to our customers while engaging in practices that protect the environment, promote community well-being, and ensure equitable progress.
Our platform that houses the sustainable programs and actions that Norte 19 carries out to make a positive impact on society and increase the economic and social well-being of the communities where it is present and reflects the essence, values, and philosophy of Norte 19.
Learn more about our actions in the
Sustainability Report 2023
Manifesto
In Norte 19 we believe that we are all guests of this world and what really matters is that following our stay we leave a positive footprint for the future. This is how Norte 19, through the development and operation of national and international hotels, reaffirms its sustainable commitment, which distinguishes it as the first company in Mexico to implement sustainable measures in the services it offers.
Goals for 2025
Increase the participation of hotels incorporated in the portfolio under the environmental volunteer program by 80%.
Implement initiatives that support our carbon capture and mitigation strategy.
Reduce gas consumption by 5%, water consumption by 4%, and electricity consumption by 3%.
Support the global commitment to halve emissions by 2030 and achieve net zero by 2050 - Glasgow Declaration.
Continue with the organizations active commitment to the incorporation and monitoring of international ESG (Environmental, Social, and Governance) standards.
Increase the participation of hotels incorporated in the portfolio under the environmental volunteer program by 80%.
Implement initiatives that support our carbon capture and mitigation strategy.
Reduce gas consumption by 5%, water consumption by 4%, and electricity consumption by 3%.
Support the global commitment to halve emissions by 2030 and achieve net zero by 2050 - Glasgow Declaration.
Continue with the organizations active commitment to the incorporation and monitoring of international ESG (Environmental, Social, and Governance) standards.
Our Sustainable Model
Consider 3 strategic themes
Environmental conservation
Care for biodiversity
Waste reduction and energy efficiency
Responsible tourism
Creation of economic value
Support for Innovation and
Entrepreneurship
Generation of direct and indirect jobs
Ethics, Transparency and Governance
Contribution to social welfare
Inclusion and Diversity
Training and Development
Partnerships with high impact
organizations
Our 2023 achievements
Social investment of 4.8 million pesos, allocating 60% in kind with the donation of 1,922 nights of accommodation, and the remaining 40% as an economic investment for social projects and emissions offsets.
We generated alliances with 30 organizations and institutions that work for the benefit of the environment and society.
We reduced water use by 2.37%. By the end of 2023, we operated 43 hotels using natural gas, which will enable us to implement initiatives which support the energy transition.
We encouraged the participation of 989 volunteers from 100 hotels through our Environmental Volunteer Program.
Our actions contributed to the advancement of the 17 Sustainable Development Goals (SDGs) established in the 2030 Agenda of the UN (United Nations).
Social investment of 4.8 million pesos, allocating 60% in kind with the donation of 1,922 nights of lodging, and the remaining 40% as economic investment for social projects and emissions offsets.
We generated alliances with 30 organizations and institutions that work for the benefit of the environment and society.
We reduced water use by 2.37%. By the end of 2023, we operated 43 hotels using natural gas, which will enable us to implement initiatives which support the energy transition.
We encouraged the participation of 989 volunteers from 100 hotels through our Environmental Volunteer Program.
Our actions contributed to the advancement of the 17 Sustainable Development Goals (SDGs) established in the 2030 Agenda of the UN (United Nations).
Our certification catalog
| Assembly | Convocation | Resolutions | Annexes |
|---|---|---|---|
| Annual Ordinary and Extraordinary General Shareholders Meeting April 25, 2024 | Download | Download | Download |
| Annual General Meeting of Shareholders April 27, 2023 | Download | Download | Download |
| Annual General Meeting of Shareholders April 27, 2022 | Download | Download | Download |
| Ordinary General Shareholders' Meeting July 21, 2021 | Download | Download | Download |
| Assembly on April 29, 2020 | Download | Download | Download |
| Assembly of April 24, 2019 | Download | Download | |
| Assembly of February 15, 2018 | Download | Download | Download |
| Assembly of April 27, 2017 | Download | Download | |
| Assembly of April 20, 2016 | Download | Download | |
| Assembly of April 22, 2015 | Download | Download | |
| Assembly of September 24, 2014 | Download | Download | |
| Assembly of December 5, 2013 | Download | Download |
Board members
Our Board of Directors is responsible for the management of our business. It meets at least once every quarter, and can do so extraordinarily as necessary. It currently consists of 11 main members, 10 of which are independent.
The following chart sets forth our current directors and their alternates, as applicable, per their appointment by our shareholders' meeting.
Luis Barrios
President, Co-founder
Luis Barrios
President, Co-founderDownload our
Social statutes
Corporate Governance Policies
Norte 19 has policies and guidelines that regulate the activities that its personnel carry out as part of their daily activities, directly or indirectly with a public official, government employee, national or international public organization, or with a member of a political party, or a candidate for public office, any government department or agency, or any official or employee of a government-owned company.
Code of Ethics
Through the Code of Ethics, we instituted a framework of behavior that outlines the principles that drive our company. The Code of Ethics is a mechanism to prevent corruption at any level. It is available for consultation here, as well as being distributed in various internal communication channels, public materials, statements to the media, bids with suppliers, among others, and is applicable to all our stakeholders.
Download code of ethicsComplaint line
Norte 19 has a policy that regulates the Complaints Procedure in detained form. This policy seeks to be a guide to support our employees in reporting illegal activities or activities that conflict with the guidelines of any of the internal policies or Code of Ethics of the organization.
Complaints Procedure
The complaint must be reported no later than 15 days after the event so that it receives the proper attention.
The complaint must be sent in writing to:
denuncias.norte19@norte19.comSubject: Complaint
Or by phone
México: 01-800-1223-3312
Colombia: 01-800-752-2222
Costa Rica: 0-800-054-1046